Tesla to open first Israeli store in coming months
Electric car maker Tesla is set to open its first physical store in Israel in the center of the country in the coming months, sources familiar with the matter told “Globes”. Tesla has retained the services of the Israeli outlet of the international property management agency CBRE, which represents Tesla in the world, to locate and manage a property, and it is believed that a contract is already about to be signed. .
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The property will be located in a prime location, likely in Herzliya, and will be modeled and designed in the same format as Tesla stores around the world, which include ‘smart home’ infrastructure, a prestigious, exclusive branded showroom spanning hundreds of square meters. The store will also include a storage area for a small inventory of new cars as well as the cars on display. Around the store will be charging stations for the use of customers.
The store will be mainly used to display the various Tesla models and customize the cars from the hundreds of options available. Some of the small stock of cars can also be sold to customers on an immediate pay and drive basis, as happens in many Tesla stores around the world. The store will also offer test drives.
Tesla has previously leased Ferrari’s old storage facilities and showroom at Beit Kardan in Tel Aviv and has offices in Petah Tikva, which is not a suitable location for a store, as well as a pop-up display in the Ramat Aviv Mall in North Tel Aviv.
CBRE declined to comment for this report.
“Globes” also learned that future shipments of Tesla 3 and Performance cars this year, including the next shipment in August, will come from the company’s manufacturing plant in China. Some of the previous shipments shipped to Israel were made in the United States.
Posted by Globes, Israel business news – en.globes.co.il – on June 14, 2021
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