Israeli food technology company SavorEat on Tuesday launched a personalized plant-based burger system for each customer, one of the first companies to use 3D printing technology to cook food.

Typically, vegan burgers from companies like Impossible Foods and Beyond Meat are frozen and then cooked on a grill.

SavorEat’s technology, however, is made on-site by a stand-alone 3D printer with three cartridges containing oils and other ingredients. Customers can choose how much fat and protein they want in each burger, which takes around six minutes to cook.

“It’s a mix of meat alternative innovation and digital manufacturing where we can also cook the product,” said Racheli Vizman, Managing Director of SavorEat. Reuters.

She said the company’s burgers are made with a combination of protein from potatoes and chickpeas and peas.

The patties will initially be served by Israeli burger restaurant chain BBB at some of their 100 establishments across the country.

Consumer demand for alternatives to meat has increased in recent years, with the US plant-based meat market on the verge of surpassing $ 2.6 billion in 2027. Last year, the industry United States was valued at $ 1.6 billion.

Alternative meat startups raised more than $ 3 billion in 2020.

Shares of SavorEat (SVRT: Tel Aviv) rebounded on Tuesday’s news, rising 11% on the Tel Aviv Stock Exchange.

Another Israeli alternative meat startup made headlines in September when it was announced that Hollywood actor and environmental activist Leonardo DiCaprio had invested in Aleph Farms. The investment was made as part of Aleph Farms’ $ 105 million Series B funding round in July.

Israeli start-up Redefine Meat announced last month that it would begin offering 3D-printed plant-based “meat” products in select high-end restaurants in Europe.