Rosie Labs, New York-Based Marketing Collaboration, Brings Unique “UnAgency” Approach to Israeli Startups with Launch in Tel Aviv
Growing collective of experts to help innovative technology companies enter and grow in the US market
Posted: October 7, 2021 at 9 a.m. EDT|Update: 39 minutes ago
NEW YORK, October 7, 2021 / PRNewswire / – Rosie Laboratories, a New York Citycollaborative marketing services team, today announced the launch of a Tel Aviv branch, enabling fast-growing Israeli companies to leverage the expertise of Labs as they enter and expand in the United States. agencies, has resulted in exponential growth since the start of 2020.
The new practice will be led by Ronit Druker, a marketing and management expert who has spent decades helping leading Israeli technology companies such as CheckPoint (Nasdaq: CHKP) and Payoneer (Nasdaq: PAYO) successfully enter the US market. In his new role, Druker will collaborate with emerging startups and mid-sized companies, following Rosie Labs’ approach to building organized departments and tailor-made teams based on the specific needs and goals of each company.
Rosie Labs has created a flexible model that will meet the growing needs of startups into corporate clients.
“Israel is a hotbed of technological innovation, but despite the high concentration of incredible talent and promising companies, geography is often seen as a barrier preventing them from expanding their presence in the United States, ”said Ronit Druker. “Rosie Labs has the right network of talents who have extensive experience working with Israeli companies, and by expanding our services to these innovators in their market, we can remove these barriers using comprehensive and dynamic marketing, technology and business solutions. . “
Coinciding with the geographic expansion of Rosie Labs, Founder and CEO David Song named Shauna Lagatol to lead global operations. Lagatol has over 15 years of experience leading marketing and branding strategies with global organizations. In addition to her expertise in promoting consumer packaged goods (CPG) in blue chip companies such as Nestlé Waters, Sun Products / Henkel and Unilever as well as in startups, she is a former chemist dedicated to finding the right formula for success in every project.
“Rosie Labs has built an incredible network of individual talent who, when combined in the right mix for each new client and project, are able to create incredible synergies. By expanding our footprint, we are not only able to ‘offering this secret sauce to more companies, we can further expand our list of obsessive and entrepreneurial minds, “Langatol said.” I am proud to take on this new role as the head of global operations and look forward to to spread our ‘obsessive entrepreneurship’ to help the best, the brightest and the most innovative achieve their goals and reach their full potential. ”
For more information on Rosie Labs, visit https://www.rosielabs.com/.
About Rosie Labs
Rosie Labs is a marketing services collaboration that brings together seasoned professionals and subject matter experts to deliver tailored, high-impact campaigns to clients such as Rezilion, egglife, Lumineux, Ready Refresh and It Gets Better. Founded by CEO and CEO David Song in 2008, Rosie Labs was established to efficiently deliver big ideas and unprecedented results by eliminating bureaucracy and bureaucracy. The Rosie Labs network now includes over 100 creatives, strategists, producers and obsessivepreneurial hybrids with extensive experience in media planning, data analytics, social media, digital advertising, brand management, communications and Moreover. The collaboration is based at New York City, with network members located across the United States and beyond.
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