Israeli companies to give soldiers 50% off
Hundreds of companies across the state of Israel have pledged to give soldiers in uniform 50% off as part of the ‘Olive Green Pass’ initiative, which was launched on Monday night by the popular nighttime show. Israeli. Live at night.
McDonald’s, Israel’s largest food chain, has joined the fight and will offer soldiers a 50% discount on purchases over NIS 34. The popular restaurant chain “Burgers Bar” will offer the same 50% discount on afternoon shopping.
The initiative has also spread beyond food products, as “Holmes Gym” will offer a 50% discount on annual subscriptions, while a Tel Aviv-based electrical warehouse will offer the same price on its products.
“We are happy to join the fight,” said sales manager Michael Eliezer. “The soldiers are only getting part of the amount they need from the state.”
Live the night Host Nadav Bornstein led the movement ahead of the Defense Ministry’s ongoing annual budget discussions. He has been raising awareness of the low salaries of Israeli soldiers since last May, when the show first reported on the paltry salaries of the Israeli military.
“We call on you – soldiers, family members and spectators – to [take a photo with] hourly wage and send it to us. The budget has not yet been adopted; a change can still be made. Bornstein implored on his show last May, launching a movement on social media where soldiers would post photos protesting their insufficient wages.