Greta, a Tel Aviv-inspired cafe, opens near McGolrick Park
Keren Ziv’s lifelong dream comes true, and with it, she connects to her family history.
Greta, a cafe named after Keren’s late grandmother, opened on Sunday, September 12, near the northwest entrance to McGolrick Park. Crowds lined up outside to order espresso drinks and matcha lemonade, and bites all day long, surprising Keren wonderfully, wowed by community interest and support.
“The neighborhood has been so welcoming,” she said, “Everyone is really happy to see us here. It’s awesome, it’s such a nice feeling.
After rising through the ranks from motorcycle delivery boy for Israel’s first Domino’s to branch manager in her early twenties, Keren had cut her teeth in the food industry, before moving to New York to study marketing and work. . in insurance.
After she and his wife Orit Kaufman became parents three years ago, Keren sold her shares in the company where she has spent most of her career, focusing on spending time with her new baby and focusing on on the launch of his dream project: a neighborhood café. Longtime Greenpoint residents were looking for space, but rental prices were just too high – how could selling coffee and baked goods pay $ 10,000 in monthly rent, support a family, and pay staff fairly?
In the end, the couple decided to mix Orit’s dream of becoming a real estate developer, with that of Keren, a cafe owner, by renovating a building with a commercial space on the ground floor, the future Greta and five apartments. rental at the top. An architect and designer, Orit already had experience designing local cafes and used his skills to build Greta’s. The above apartments will also be on the rental market soon.
To eat, the menu is packed with contemporary, Middle Eastern-style cafe dishes like Greta’s salad mixed with green tahini, shakshuka with eggplant harissa spread, excellent grilled pita cheese, and toast. avocado garnished with labneh and a pinch of sumac.
Coffee beans are roasted weekly at Red Hook specifically for Greta, and several menu items are sourced locally at Greenpoint – fresh squeezed juice comes from Bagelpoint, meats from a butcher within walking distance, and Keren is considering a partnership. Local CSA in the coming seasons.
Greta is located at 204 Nassau Ave. and is open Tuesday to Sunday from 8 a.m. to 3 p.m.