An architectural residence in Tel Aviv that blends old and new – Robb Report
Tel Aviv, Israel is a city known for blending the old with the new, and the past few decades have proven the city to be a thriving hub of contemporary design. It is best known for its thousands of Bauhaus-style buildings, 2,000 of which are protected by law, and as the “White City”, for its whitewashed buildings.
With such development in Tel Aviv, architects are designing innovative residences that unite past and present. Bar Orian Architectsan israeli company that works globally, recently launched Villa Rothschild, located on Rothschild Boulevard, one of the most desirable residential areas in all of Tel Aviv.
Bar Orian is known for its conservation and restoration projects, as well as its investment and interest in modern architecture. There are two contemporary seven-story buildings that are positioned around Villa Beit Awad, an early 20th-century building by Russian-born Israeli architect Joseph Berlin. There are urban penthouses, a fifth floor villa and two garden villas in the contemporary structures. Each spans an entire floor.
The villa has been preserved by Tel Aviv‘s strict preservation laws, but Bar Orian has worked closely with the city to ensure that no changes have been made to the building except for a addition to the basement. What you see, aside from the restorations, is the original 1920s building. This includes the original decorative stairs, original mailboxes, and restored paintings. The architectural style of the villa is eclectic, that is, when a single work includes many different styles of patterns, ornaments, decorative details and structural elements. It was popular in the 19th and 20th centuries.
To bring Villa Rothschild into modern times, the development includes state-of-the-art technology, high-quality materials and a new restoration to bring the 1920s villa back to life. Unlike other skyscrapers, Villa Rothschild offers a thoughtful and personalized residence that is completely unique from anything else in the city.
“You can’t just destroy the old and build the new,” says Gidi Bar Orian. “There is value to each of the new buildings in the project as they sit and overlook the eclectic-style building.”
Most units include spacious terraces overlooking the city, the Mediterranean, or the Beit Awad villa; lush gardens; and spacious layouts, while a select few have stunning private pools. There is a 24/7 doorman; a concierge who can arrange anything from laundry pickup to restaurant reservations; a temperature-controlled wine cellar; ample additional storage; and private parking. It is also conveniently located next to many of Tel Aviv‘s most popular restaurants, nightlife and entertainment venues, and just steps from the beach.
Check out more photos of the property below: